Jaime Morton-Hawley

About Jaime Morton-Hawley

I am a commercial brand and growth strategy leader with 15+ years of experience driving marketing, content operations, and client acquisition for multi-brand, multi-market organizations.I help brands design and execute revenue-aligned strategies that grow engagement, strengthen partnerships, and enhance market visibility across hospitality, beauty, retail, and digital ecosystems.Throughout my career, I’ve led cross-functional teams, managed complex content production infrastructures, and built high-performance client relationships — all while balancing strategic outcomes with operational excellence.My work blends analytical rigor with creative intuition: from building multi-brand content calendars and influencer strategies to optimizing customer experiences and revenue results.I am especially passionate about roles that allow me to solve complex commercial challenges, build long-term client value, and champion brand growth with measurable impact.

Experience

1. Client Experience & Revenue Specialist - Tapestry Inc

   Coach

   Jan 2025 — Present

   Client-facing commercial role within a global luxury retail organization, responsible for driving revenue performance, managing client lifecycle strategies, and executing personalized engagement models aligned with enterprise brand, operational, and compliance standards.• Generated $200K+ in client revenue across first half of the Tapestry fiscal year through consultative selling, strategic client development, and repeat-engagement programs, outperforming core commercial benchmarks.• Achieved 130%- 169% of (SPH) performance benchmarks across consecutive reporting periods.• Exceeded (ADT) and (UPT) targets by 110%-130% through value-based merchandising and cross-category recommendations.• Strengthened client retention and lifetime value using CRM-driven clienteling, follow-up cadence, and relationship management workflows• Supported store-level governance, risk awareness, and operational integrity through strict adherence to POS, inventory controls, and brand compliance standards

Education

• Point Park University

  B.F.A. Filmmaking / Cinema Production, Film/Cinema/Video Studies

• Bob Hogue School of Real Estate

  Real Estate Sales Associate, Real Estate

  2012 — 2012

• Benton Makeup Studio Training Center

  KHDA Certified Pro Makeup Artistry, Cosmetology/Cosmetologist, General

  2017 — 2017

• Valencia College

  A.S. Digital Media, Digital Communication and Media/Multimedia