Jaime Blom Prafke

About Jaime Blom Prafke

Innovative Design Thinker with over 15 years of experience, adept at blending creative ideas with practical design solutions. Specializes in transforming abstract concepts into tangible realities that meet the needs of customers and consumers. Skilled in assessing business requirements and developing original, impactful designs. SKILLS HUMAN CENTERED DESIGN • qualitative research/field studies • insights and hypothesis creation • jobs to be done statements • user personas and journey maps • graphic design BRAND STRATEGY • competitive audits • product positioning • brand promise/purpose/values • brand architecture • tone of voice ART DIRECTION • photography guidelines • photoshoot direction VISUAL BRAND LANGUAGE • qual and quant equity research • hard and soft point development • key visuals (static and motion benefit visualization) • brand guides and deployment DESIGN MANAGEMENT • identifying design opportunities and selling in work • collaboratively scoping work • setting objectives and KPI\'s • writing briefs • workshop facilitation (in-person or dispersed teams) • negotiating and managing budgets • providing performance feedback • project management • stakeholder management

Experience

1. Design Manager

   Kimberly-Clark

   Oct 2016 — Present · Neenah, WI, US

   Understand and translate the brand\'s strategy and consumer insights into benefits that are clearly communicated through our packaging, product aesthetics, product design, commercial programming and online presence; including OLA, OLV and online pack strategy.• I lead and manage our tier 1 and 2 design agencies, including assign projects, coach and evaluate their work and approach to packaging in different retail environments in the execution of prescribed designs within company standards.• I provide direction and support our agencies in concept creation with all internal/external projects.• I ensure all creative has consistent look and feel that adheres to and supports our brands and visual identity.• I am responsible for managing the design process, overseeing the creation of design concepts and layouts.• I work closely and effectively with the Production Manager to coordinate production schedules with project and pack development.• I manage the flow of design work and appropriate graphics resources to ensure timely and successful project completion.• I manage the design budget and work closely with our agencies on the next year\'s scope of work to better understand how and where to allocate funds and resources.

Education

• Kalamazoo Valley Community College

  Associates degree

  2005 — 2009

• Kendall College of Art and Design

  Graphic Design

  2009 — 2012