Jaikishan Menon

About Jaikishan Menon

Marketing & Marcom leader with 21+ years of experience building consumer-first brands across technology, OTT, FMCG, financial services, and digital platforms. Known for transforming brand purpose into performance through research-led strategy, GTM excellence, and integrated campaigns — solving brand, people, and planning challenges with precision and creativity.As Partner Communication Lead at Apple India, led high-impact GTM strategies, partner ecosystem engagement, and data-led marketing innovations. Expertise spans brand transformation, purpose-led positioning, integrated campaign leadership, competitive benchmarking, co-branded launches, partner marketing, consumer storytelling, and digital growth acceleration — consistently delivering measurable gains in market share, brand recall, and conversions. Throughout my career, I have successfully led and implemented a series of Strategic initiatives including:1. Repositioned Tata Play as the leading content access platform, adding 1M+ subscribers and 500K Binge users.2. Led 360° campaigns for iPhone, Mac, iPad & Tata Play, generating significant growth in both market share and brand engagement.3. Championed partner-first digital GTM campaigns, achieving strong double-digit sales growth for Mac and iPad.4. Embedded Learn–Test–Optimize loop in campaigns to boost sales by 18% with reduced spend.5. Aligned brand vision pan-India in just 3 months through structured change frameworks.Passionate about building high-performance, low-attrition teams, fostering a culture of experimentation, and mentoring award-winning talent. Skilled at uniting cross-functional stakeholders under a shared strategic vision, creating operational clarity, and delivering measurable business growth through innovation and disciplined execution.

Experience

1. Executive Vice President

   Ogilvy

   Mar 2026 — Present · Mumbai, IN

Education

• Savitribai Phule Pune University

  Bachelor of Commerce - BCom, Business/Commerce, General

• Department of Management Sciences (PUMBA),

  Master of Business Administration - MBA, Marketing

  2001 — 2003

• Indian Institute of Management, Lucknow

  Chief Marketing Officer Programme, Marketing/Marketing Management

Skills

• Market Research
• Integrated Marketing
• Digital Marketing
• Fmcg
• Lead Generation
• Marketing Communications
• Advertising
• Digital Strategy
• Brand Architecture
• Strategy
• Marketing
• Start-Ups
• Retail
• Direct Marketing
• Brand Management
• Marketing Strategy
• Marketing Research
• Media Planning
• Creative Strategy
• Brand Development
• Customer Insight