Jaiji Thomas Andoor

Regional Revenue & Commercial Leader | ₹420 Cr Portfolio | 160+ Workforce | Price Governance | GTM & Margin Strategy

Role
Area Manager at LG Electronics
Location
Thrissur, KL, IN
LinkedIn followers
500 followers

About Jaiji Thomas Andoor

I build disciplined revenue engines.Currently leading a ₹420 Cr annual portfolio across a multi-partner trade ecosystem, I govern revenue realization, price integrity (MOP enforcement), margin architecture, and working capital efficiency across 160+ distributed workforce under a hybrid execution model.My work sits at the intersection of commercial strategy and operational scalability — aligning sales, supply chain, finance, and marketing to drive predictable growth. Over the past 6+ years across LG, Whirlpool, Reliance Jio, and Airtel, I have scaled regional businesses, launched new verticals, strengthened partner ecosystems, and institutionalized structured forecasting and performance governance frameworks.Impact highlights include 60% YoY revenue growth, 32% reduction in inventory ageing, ₹4 Cr working capital unlock, 8% market share expansion, and MOP compliance improvement from 72% to 90% through structured price discipline.I specialize in revenue governance, partner-led expansion, competitive pricing intelligence, and scalable GTM execution — building infrastructure that protects margin while accelerating growth.Exploring high-growth SaaS, fintech, and tech-enabled platforms where revenue predictability, cross-functional alignment, and commercial discipline are critical to scale.

Experience

  1. Area Manager

    LG Electronics

    Oct 2025 — Present

    Own ₹420 Cr annual revenue portfolio across structured partner-led ecosystem; govern 160+ workforce (82 direct, 56 partner-led, 11 Cluster Leads, 12 Trainers) under hybrid execution model.• Lead end-to-end commercial governance including monthly/quarterly/annual reconciliation, trade scheme structuring, bucket support optimization, and strict MOP enforcement to protect margin integrity and prevent price erosion.• Institutionalized pricing discipline and inter-partner conflict resolution framework, strengthening channel stability and improving MOP compliance from 72% to 90%.• Drove inventory velocity strategy reducing ageing by 32% within 2 months, improved fill-rate from 76% to 92%, and reduced working capital cycle by 8 days.• Eliminated ₹1.2 Cr quarterly defective exposure through structured liquidation and vendor escalation governance.• Strengthened competitive positioning via pricing intelligence, PSOP & merchandising governance across 112 counters, increasing segment market share by 8%.• Delivered 60% YoY revenue growth and improved scheme ROI by 100% through disciplined commercial allocation and demand-aligned execution.• Reduced inventory holding period by 5 days, unlocking ₹ 4 Cr in working capital efficiency.• Built revenue dashboard tracking sell-in, sell-out, margin, ageing, and fill-rate metrics, reducing decision lag by 30 %.• Optimized manpower productivity improving revenue per head by 15 %.• Architected territory-level revenue model aligning SKU velocity, counter potential, and manpower allocation, improving forecast predictability by 15%.

Education

  • YUVAKSHETHRA INSTITUTE OF MANAGEMENT STUDIES, EZHAKKAD, MUNDUR

    Bachelor of Commerce, Accounting and Finance

    2014 — 2017

  • Amrita School of Business - Coimbatore

    Master of Business Administration - MBA, Marketing

    2018 — 2020

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Jaiji Thomas Andoor — Area Manager at LG Electronics in Thrissur, KL, IN | Unifers