Jaiji Thomas Andoor
Regional Revenue & Commercial Leader | ₹420 Cr Portfolio | 160+ Workforce | Price Governance | GTM & Margin Strategy
- Role
- Area Manager at LG Electronics
- Location
- Thrissur, KL, IN
- LinkedIn followers
- 500 followers
About Jaiji Thomas Andoor
I build disciplined revenue engines.Currently leading a ₹420 Cr annual portfolio across a multi-partner trade ecosystem, I govern revenue realization, price integrity (MOP enforcement), margin architecture, and working capital efficiency across 160+ distributed workforce under a hybrid execution model.My work sits at the intersection of commercial strategy and operational scalability — aligning sales, supply chain, finance, and marketing to drive predictable growth. Over the past 6+ years across LG, Whirlpool, Reliance Jio, and Airtel, I have scaled regional businesses, launched new verticals, strengthened partner ecosystems, and institutionalized structured forecasting and performance governance frameworks.Impact highlights include 60% YoY revenue growth, 32% reduction in inventory ageing, ₹4 Cr working capital unlock, 8% market share expansion, and MOP compliance improvement from 72% to 90% through structured price discipline.I specialize in revenue governance, partner-led expansion, competitive pricing intelligence, and scalable GTM execution — building infrastructure that protects margin while accelerating growth.Exploring high-growth SaaS, fintech, and tech-enabled platforms where revenue predictability, cross-functional alignment, and commercial discipline are critical to scale.
Experience
Area Manager
Oct 2025 — Present
Own ₹420 Cr annual revenue portfolio across structured partner-led ecosystem; govern 160+ workforce (82 direct, 56 partner-led, 11 Cluster Leads, 12 Trainers) under hybrid execution model.• Lead end-to-end commercial governance including monthly/quarterly/annual reconciliation, trade scheme structuring, bucket support optimization, and strict MOP enforcement to protect margin integrity and prevent price erosion.• Institutionalized pricing discipline and inter-partner conflict resolution framework, strengthening channel stability and improving MOP compliance from 72% to 90%.• Drove inventory velocity strategy reducing ageing by 32% within 2 months, improved fill-rate from 76% to 92%, and reduced working capital cycle by 8 days.• Eliminated ₹1.2 Cr quarterly defective exposure through structured liquidation and vendor escalation governance.• Strengthened competitive positioning via pricing intelligence, PSOP & merchandising governance across 112 counters, increasing segment market share by 8%.• Delivered 60% YoY revenue growth and improved scheme ROI by 100% through disciplined commercial allocation and demand-aligned execution.• Reduced inventory holding period by 5 days, unlocking ₹ 4 Cr in working capital efficiency.• Built revenue dashboard tracking sell-in, sell-out, margin, ageing, and fill-rate metrics, reducing decision lag by 30 %.• Optimized manpower productivity improving revenue per head by 15 %.• Architected territory-level revenue model aligning SKU velocity, counter potential, and manpower allocation, improving forecast predictability by 15%.
Education
YUVAKSHETHRA INSTITUTE OF MANAGEMENT STUDIES, EZHAKKAD, MUNDUR
Bachelor of Commerce, Accounting and Finance
2014 — 2017
Amrita School of Business - Coimbatore
Master of Business Administration - MBA, Marketing
2018 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.