Jai Pratheek

About Jai Pratheek

I’m a PGDM–Big Data Analytics graduate from Goa Institute of Management (GIM), currently working in mobile performance marketing. I look after app analytics — tracking campaign performance, identifying trends, and uncovering insights that help drive user growth. With hands-on experience in SQL, Python, Excel, and Power BI, I support data-driven decisions and explore new opportunities to scale the app effectively.

Experience

1. Senior Executive - Marketing

   MakeMyTrip

   Jun 2024 — Present · Gurugram, IN

   Making sense of app data | Performance marketing meets analyticsI\'m part of the mobile marketing team, where I look after the analytics side of the performance marketing for our app.Think of me as the person who connects the dots between ad campaigns and app performance. Whether it\'s spotting what\'s working, catching what\'s not, or digging through campaign history for insights - I help the team stay on top of what\'s happening and what\'s next.I- Keep tabs of how the app is doing, daily- Dive into campaign performance and troubleshoot issues- Turn data into clear, actionable insights- Help team make smarter, faster decisions- Constantly look for new opportunities and growth levers hidden in the dataBasically, if it\'s about numbers, trends, or tracking app growth - I\'m in the loop and happy to help.

Education

• Goa Institute of Management Gim

  Pgdm, Big Data Analytics

  2022 — 2024

• Sri Sri University

  Bachelor of Business Administration, Information Technology

  2018 — 2021