Jahmal Lake
Emea Senior Sales Manager @Eventbrite
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WORK HISTORY
Emea Senior Sales Manager @Eventbrite
London, GB
Currently lead a team of 9 Account Executives driving net-new revenue across EMEA within a competitive SaaS marketplace environment.Own regional revenue performance, forecasting accuracy, pipeline health and GTM execution, with a focus on scalable acquisition and commercial discipline.Performance & Impact:• Achieved 110% of regional revenue target• Average deal size £10K across multi-sector new business• Built and maintained 3–5x pipeline coverage• Ramped multiple AEs to full quota within 3 months• Increased win rates through structured MEDDPICC / SPIN-led deal coaching• Strengthened forecast accuracy through disciplined weekly deal reviews• Improved pricing realisation via commercial negotiation strategyDeveloped a high-performance culture centred on accountability, ICP refinement, territory strategy and structured qualification frameworks.Operate at both strategic and tactical levels — from vertical expansion planning and GTM alignment to hands-on deal support and performance management.Core Focus:Revenue Growth | Net-New Acquisition | SaaS | EMEA | Sales Leadership | Pipeline Management | Forecasting | GTM Strategy | Team Development | Commercial Strategy
EDUCATION
Zenos I.T Academy
Level 3 IT Systems & Networking
SKILLS
ABOUT JAHMAL LAKE
Senior Sales Leader | EMEA | SaaS | Net-New Revenue | GTM StrategyI build high-performance sales teams that generate predictable revenue.With a background in scaling net-new acquisition across EMEA, I specialise in pipeline creation, structured qualification (MEDDPICC / BANT / SPIN), and driving consistent target attainment in competitive SaaS environments.Currently leading Business Development Managers / Account Execs focused on new logo growth, revenue expansion, and strategic partnerships. I operate with a clear framework: strong ICP alignment, disciplined territory planning, data-led forecasting, and rigorous deal coaching.Track record of:• Exceeding revenue targets in high-growth markets• Building scalable outbound engines• Increasing pipeline coverage (3–5x quota)• Driving sales velocity through structured close plans• Improving realisation rates and commercial disciplineCore focus areas:Revenue Growth | Net-New Acquisition | Enterprise & Mid-Market Sales | Sales Leadership | GTM Execution | Pipeline Management | Forecasting | Team Development | Commercial Strategy | EMEA Expansion
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