Jason Gustetic
Executive Vice President, Marketing Operations @Alchemy Seven Marketing
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WORK HISTORY
Executive Vice President, Marketing Operations @Alchemy Seven Marketing
East Syracuse, NY, US
I help build and operate a performance-driven B2B marketing engine for enterprise technology, cybersecurity, and IT infrastructure audiences — with a specialty in the “invisible layer” that determines whether campaigns get delivered, trusted, and acted on inside firewall-heavy environments.What I do Architect and execute multi-channel campaigns (email + landing pages + webinars + surveys) for enterprise IT audiences Own campaign operations end-to-end: segmentation, suppression logic, QA, tracking, and reporting Engineer deliverability + domain trust (DNS, SPF/DKIM/DMARC, SSL/TLS, Cloudflare, reputation management) Improve security-vendor trust posture and categorization (Talos, BrightCloud/Palo Alto, Symantec/Blue Coat, Fortinet, Trend Micro, Zscaler) Build enterprise-ready landing experiences optimized for speed, trust, and conversion (privacy/terms/contact, compliance posture) Automate registration + routing workflows across platforms (GoToWebinar, Teams/Zoom, Jotform, integrations)Selected outcomes Drive survey completions annually to generate qualified demand and market intelligence Maintain 97% participant satisfaction across survey/event experiences Achieve up to 78% conversion from qualified respondents to booked appointments (hand-off to client teams) Deliver ~80% webinar attendance rate (registrant-to-attendee) Led domain reputation repair across 7+ corporate security vendors, restoring enterprise access and improving conversion performance Delivered consistent performance in secured audiences, including 40–60% open rates and 20–35% CTOR (campaign-dependent)
SKILLS
ABOUT JASON GUSTETIC
I build the systems most marketers never see — the invisible mechanics that determine whether a campaign performs or quietly dies behind enterprise security. Before I worked in B2B tech, I served in the U.S. Army with the 10th Mountain Division. That experience wired me for disciplined execution, problem-solving under pressure, and accountability to outcomes — not activity. Today, my work lives in the behind-the-scenes layer that determines whether your message reaches the right people: Domain reputation + deliverability across corporate security stacks DNS, SSL/TLS, routing, and infrastructure trust signals Landing page trust posture (privacy/terms/contact, categorization, filter scoring) Email performance diagnostics (engagement, suppression logic, segmentation, conversion flow) I’ve learned that when you understand how these systems work, you can win where others don’t even realize a game is being played. My operating mantra is simple:Build trust. Drive response. Deliver results. I don’t guess.I diagnose.I fix what’s blocking performance — and I build durable systems that turn strategy into pipeline. If your audience sits behind enterprise security, my job is to make sure your message gets through.
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