Jagruti Khatri
Business Development Analyst @Monster Energy
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WORK HISTORY
Business Development Analyst @Monster Energy
Mumbai, IN
Business Development Analyst supporting commercial strategy, revenue growth planning, and performance analytics for Monster Energy in the India market through the **Hindustan Coca-Cola Beverages (HCCB) distribution system.Responsible for building data frameworks and analytical tools that help leadership monitor shipment, depletion, secondary sales, and distribution expansion across territories and SKUs.Key responsibilities include:• Designing integrated sales intelligence dashboards combining DSR sales flow data and outlet-level numeric distribution data to track performance across regions, managers, and product SKUs.• Supporting commercial planning and revenue optimization by analyzing shipment → primary → secondary → retail movement to identify gaps between supply and market pull.• Developing automated reporting tools and performance trackers used by leadership to monitor territory performance, distribution growth, and outlet productivity.• Contributing to annual business planning exercises, supporting territory-level volume planning, distribution expansion targets, and trade investment allocation.• Collaborating with cross-functional stakeholders including sales leadership, territory managers, and bottler partners to ensure alignment between field execution and strategic objectives.• Translating large-scale sales and distribution datasets into actionable insights that guide market expansion, outlet activation, and sales execution priorities.
EDUCATION
Sardar Patel University, Vallabh Vidyanagar
B.Sc., Environmental Science
Gujarat University
MBA, Marketing
SKILLS
ABOUT JAGRUTI KHATRI
I work at the intersection of commercial strategy, revenue growth, and market intelligence, helping organizations translate data into scalable business decisions. Currently at Monster Energy India (HCCB), I contribute to commercial planning and revenue optimization by designing data frameworks that track shipment, depletion, secondary sales, and numeric distribution performance across territories and SKUs. My work focuses on aligning field execution with strategic objectives through automated dashboards, sales intelligence tools, and performance analytics. Prior to Monster, I spent several years at NielsenIQ, working with syndicated retail intelligence and trade census data to help FMCG brands unlock growth through distribution expansion, retail universe mapping, and availability diagnostics. Across my career, I have worked across multiple sectors including FMCG, beverages, real estate, and retail intelligence, building a unique combination of frontline sales experience and strategic analytics capability. This journey has allowed me to develop strong expertise in: • Revenue growth and commercial planning • Retail distribution strategy • Trade intelligence and market analytics • Sales performance dashboards and business reporting • Cross-functional collaboration between sales, finance, and strategy teams I have previously worked with organizations such as Monster Energy, NielsenIQ, Hindustan Unilever, Lodha Group, and UltraTech Cement, gaining experience across both operational sales environments and strategic analytics roles. My long-term interest lies in building data-driven commercial strategies that help companies scale distribution, optimize revenue streams, and unlock sustainable growth in competitive markets.
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