Jagruti Singh

Brand Marketing @JioMart | 7 yrs experience | E-Commerce | Retail | Campaign Planning | Category Management | Go-to-Market (GTM) Strategy | Digital Marketing | Consumer Insights | Ex- JSW, ABG | IIM Raipur

Role
Chief Manager- Brand Marketing Jiomart (Grocery) at Reliance Retail
Location
Mumbai, MH, IN
LinkedIn followers
500 followers

About Jagruti Singh

A consumer-obsessed brand marketing professional with 7 years of experience building and…

Experience

  1. Chief Manager- Brand Marketing Jiomart (Grocery)

    Reliance Retail

    Apr 2024 — Present

    Responsible for devising and executing 360° brand marketing strategies across digital, ATL, BTL, and digital, driving brand awareness, customer acquisition, and revenue growthLeading a team of brand managers and creative professionals to develop compelling content, ensuring brand consistency and strategic alignment across all touchpointsLaunched JioMart\'s Quick Commerce brand campaign in key markets, driving 60% growth in new customers and 90% increase in orders within first 30 days through data-driven multimedia campaignsDeveloped and executed a data-driven brand and social media strategy, collaborating with cross-functional teams (Category, Performance, Product, Legal) and external agencies to optimize campaign effectiveness, resulting in a 100% increase in sales within 6 monthsManaged digital-first brand campaigns that enhanced engagement rates, boosting online traffic and achieving conversion rates of ~10%(90% growth vs BAU in 60 days) Led cross-functional collaboration with category teams, media agencies, and creative partners, ensuring seamless product launches and go-to-market (GTM) executionPlanned and executed high-impact sales events, including Full Paisa Vasool Sale, JioUtsav, Festive and Category Trade EventsLed the strategic planning and optimization of monthly/annual marketing budgets, ensuring efficient resource allocation

Education

  • Indian Institute of Management Raipur

    PGDM

    2016 — 2018

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Jagruti Singh — Chief Manager- Brand Marketing Jiomart (Grocery) at Reliance Retail in Mumbai, MH, IN | Unifers