Jagruc Mahant
Executive Insights and Strategy @Jigsaw Brand Consultants
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WORK HISTORY
Executive Insights and Strategy @Jigsaw Brand Consultants
Mumbai, IN
Partnered with leading global brands (HUL, Amazon, Mars Inc, Dairy Day) to decode consumer behaviour and market trends, delivering strategic insights that informed brand positioning and growth strategy.• Designed and executed qualitative research to assess adoption barriers, consumer semiotics, and category opportunities, enabling clients to shape impactful brand campaigns.• Led cross-functional collaboration with creative, strategy, and client leadership teams, aligning consumer insights with actionable marketing strategies and measurable business impact.• Conducted data-driven analysis of e-commerce and quick commerce festive sales for Amazon, identifying behavioural differences across frequent and non-frequent customers to optimize targeting and promotional strategy.
EDUCATION
MICA | The School of Ideas
Postgraduate Degree, Marketing
Maharaja Surajmal Institute
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
ABOUT JAGRUC MAHANT
I am a marketing professional with experience across brand strategy, consumer insights…
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