Jagdev Arya

About Jagdev Arya

I’m a strategic Brand and Communications Leader with over 15 years of experience building and protecting brand reputation for leading global financial institutions. My career has been defined by transforming brand purpose into business impact turning campaigns into culture and sponsorships into stories that inspire pride, trust and engagement.As Vice President – Brand & Events at Barclays India, I lead the integrated brand charter spanning strategy, sponsorships, events, social media and employer branding, ensuring alignment with global direction while tailoring our message to resonate locally. From Premier League and Wimbledon sponsorships to award-winning employer branding initiatives, I’ve delivered campaigns that strengthen Barclays’ market presence and reinforce its position as a top employer brand.I’ve successfully delivered multi-million-dollar sponsorships (Wimbledon, Lord’s, Premier League, Women’s Super League) and award-winning brand campaigns that have earned Barclays recognition as a Great Place to Work and among Top 10 Companies for Women in India.I specialize in purpose-driven communication, stakeholder influence and brand governance, underpinned by a data-led mindset and creative problem-solving. My approach blends business acumen with empathy, leading teams that not only create campaigns but also shape narratives that drive connection and credibility.I lead with clarity, collaboration and creativity, nurturing high-performing teams that turn strategy into scalable impact.

Experience

1. Vice President - Brand & Events

   Barclays

   Dec 2009 — Present · Pune, IN

   As part of Barclays India’s leadership team, I drive the end-to-end Brand, Events, and Communications charter, aligning India’s brand strategy with global priorities to strengthen reputation, culture, and market presence.I lead brand governance, sponsorships, social media, and employer branding, translating global partnerships like Wimbledon, Lord’s, and the Premier League into impactful local engagement platforms that elevate colleague pride and visibility.My role integrates P&L ownership, compliance, and risk management with creative storytelling and digital innovation, ensuring every brand touchpoint reflects purpose, integrity, and measurable impact.Partnering closely with HR, leadership, and global communications teams, I champion employer branding and EVP initiatives that attract top talent and position Barclays as an employer of choice.From leadership forums to national campaigns, I’ve led multi-million-dollar brand activations that reinforce Barclays’ market leadership while building cultural alignment and stakeholder trust.

Education

• Kendriya Vidyalaya

  Mathematics

  1992 — 2003

• University of Rajasthan

  Graduation

  2007

• International School of Business & Media

  Master of Business Administration (MBA)

  2007 — 2009