Jagdeep Singh
FMCG Growth Leader | AI & Automation for Business Scaling | D2C & Modern Trade Transformation | Practical AI Use Cases for Sales, Ops & Marketing
- Role
- General Manager Sales & Marketing at Srk Infodigit
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Jagdeep Singh
With over a decade in FMCG sales, currently serving as Assistant General Manager at RSPL Group, focused on modern trade and nationwide distribution excellence. Key competencies include developing tailored pricing strategies, managing key accounts, and negotiating mutually beneficial contracts to drive sustainable growth. Expertise also encompasses competitor analysis to anticipate market changes and strategic GTM execution. At RSPL Group, leveraging AI-powered sales insights and digital transformation initiatives to optimize operations and enhance forecasting accuracy. Passionate about fostering high-performance teams and innovating solutions that adapt to evolving consumer demands, ensuring impactful contributions to market expansion and operational efficiency.
Experience
General Manager Sales & Marketing
Sep 2024 — Present · Gurugram, IN
Leding Sales & Operations at SRK Infodigit, a BTL, AI Automation & E-commerce agency, managing business across multiple clients.Handled ₹1 Cr/month ad spends on Amazon Ads, Flipkart PCA/PLA, and Blinkit Ads, improving sales and ROI by 15–25% for different brands.Managed e-commerce client portfolios including marketplace operations, cataloging, and performance optimization, driving 15–25% average growth in sales.Delivered 100+ campaigns across Advertising, Retail Marketing, Rural Programs, Activations, Promotions, OOH, CSR activities, and Digital Wall Painting, creating strong brand visibility.Designed and executed 360° campaigns that combined BTL activations with e-commerce marketing, ensuring both offline reach and online sales growth.Oversaw end-to-end execution, achieving 95% on-time delivery and meeting client quality standards.Won and managed key FMCG, consumer durable, and retail accounts, building long-term partnerships and repeat business.Monitored end-to-end execution operations with on-ground teams, ensuring 95% on-time delivery and adherence to client SLAs.Successfully executed 100+ BTL campaigns (retail activations, roadshows, in-store promotions, visibility drives) with measurable 20–30% lift in consumer engagement.
Education
University of Allahabad
Bachelor of Arts - BA
2001 — 2004
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
Master's degree
2005 — 2007
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