Jaganath Kumar

About Jaganath Kumar

I am a Senior Campaign Manager with 11+ years of experience in B2B demand generation, campaign strategy, and client success within the marketing technology and IT services industry.Currently at Verticurl, I manage global demand generation campaigns across APAC, ASEAN, and ANZ markets, working closely with enterprise technology clients to build qualified pipeline and support revenue growth.Over the course of my career, I have:• Managed 15–20 global demand generation campaigns annually• Generated 200–300 qualified leads and 200–500 event registrations per campaign per quarter• Delivered ~27% lead-to-sales conversion• Influenced $100K–$250K revenue pipeline per campaign• Achieved 20–40% webinar and event attendance conversion rates• Led a 25-member cross-country campaign operations team.My strengths lie in campaign strategy, client relationship management, and aligning marketing programs with measurable business outcomes.I am passionate about helping organizations scale demand generation programs, improve campaign performance, and translate marketing activity into tangible revenue impact.

Experience

1. Senior Campaign Manager

   Verticurl

   Apr 2023 — Present · Coimbatore, IN

   Foster strong relationships with clients through regular communication, understanding their needs, and providing solutions that add value to their business.• Implement strategies to retain existing clients, including client feedback mechanisms, proactive issue resolution, and personalized service.• Define campaign workflow, KPIs / Deliverables, SLA requirements, data requirement, Lead delivery schedule, Define agent matrix and Campaign prioritization• Scope the requirements and prepare Statements of Work (SOW) with necessary internal and external approvals.• Ensure the campaigns are performed based on the KPI• Identify opportunities for upselling and cross-selling additional services to existing clients, thereby increasing revenue and expanding the scope of services provided.• Foster a collaborative environment within the client services team, ensuring effective communication, knowledge sharing, and a unified approach to client management.• Manage the budget effectively, ensuring that resources are allocated efficiently to meet client needs and revenue targets.• Participate in at least one company wide event as committee member or organize team building activities to encourage team bonding.• Regular Cadence with the team (Skip Level).Transparency and being tolerant and empathetic (Manager level) and organize team building activities to encourage team bonding• Responsible for multiple campaigns, interacting with the internal and external stakeholders to optimize the campaign and meet the target.• Interacting with the client, also sending the daily deliverables and daily summary of the campaign progress.• Handling client escalation, resolving the escalation by checking and discussing the issue with internal and external stakeholders.• Responsible for Project deliverables, Resource planning, Campaign Forecasting, Data Planning and Prioritization• Responsible for Overall Campaign Success (Lead Targets and Quality of Lead)

Education

• Merit Matriculation Higher Secondary School

  HSC, Maths/Biology

  2006 — 2008

• Karpagam College of Engineering

  Bachelor of Technology (B.Tech.), Information Technology

  2008 — 2012

Skills

• English
• Teamwork
• Team Management
• Research
• Sales Process
• Microsoft Powerpoint
• Facebook
• Microsoft Excel
• Powerpoint
• Microsoft Office
• C
• Team Building
• Management
• Customer Service
• C
• Microsoft Word
• Team Leadership
• Business Process Outsourcing (Bpo)
• Data Analysis
• Windows