Jafet M. Ramirez

About Jafet M. Ramirez

Selected, inspired, led and co-worked with teams who’s leadership and achievements stemmed from their ability to be at ease with making others feel the pressure of urgency to meet/exceed quality and time expectations. People that stimulate and challenge, not demand. Respect for the adverting and core marketing communications community during decades comes from close interaction with top-of-class clients, copy and content writers, art & design creative thinkers, brand strategists, media planners/buyers, and core marketers and research professionals. Very sensitive to budget allocations, public relations, and digital marketing influences. Not all problems are resolved with advertising, but an important amount of time and resources are spent evaluating market threats and opportunities resulting from the competition, target consumer lifestyles, and their wants and needs. The analysis of which leads to optimal brand value objectives and KPI metric outcomes.As a business, it’s important to control time at all levels of the agency and client. Time is the most precious resource to understand consumers, assess markets and the competition, and the process to write strategic/tactical briefs that help teams from full service, creative, media, and direct response teams stay ahead and win. Multicultural understanding of our diverse environment is a key element for the most effective application of strategies. Product Category ExperienceB2C & B2B: Lottery, Tourism, Broadcasting, Wireless, Business Weeklies, Magazines, Financial Services/Insurance, QSR, Automotive (T1,T2,T3, Parts and Service), Pharma OTC-Rx, Blades & Personal Care, CPGs, Confectionery, Higher Education, Shoe Store Chains, Air & Land Delivery, Airline, Eye Care Chain, Non-Affiliated State Election Commissions, Non-Alcoholic & Alcoholic Drinks, Not-For-Profit organizations.Languages: English and Spanish

Experience

1. Assistant Manager Sales Associate

   West Marine

   May 2021 — Present

   Drive sales and customer relations from vast experience in marketing, merchandising know how and lifelong participation in recreational motor boating and sailing. In addition to coastal cruising in Caribbean (BVI/USVI) waters and lake sailing, competed on summer Wednesday Evening and Weekend Winter events. As key-holder opens and closes facilities, processes online orders for mailing and store pickup, and maintains stocks easily accessible, accurately priced, and logically and attractively placed for consumers and Professional Accounts. Typical of a well known National retail enterprise follows and implements policies and procedures that ensures the safety and health of customers and staff. The chain runs on a sophisticated SalesForce platform.

Education

• Pontificia Universidad Católica de Puerto Rico

  BBA

• AIC

  High School

• The University of Texas at Austin

  Architecture

• Inter-American University of Puerto Rico - Metropolitan Campus

  MBA

Skills

• Product Development
• Leadership
• Marketing Communications
• Market Research
• Strategic Planning
• Customer Insight
• Direct Marketing
• Marketing
• Competitive Analysis
• Brand Management
• Digital Marketing
• Relationship Marketing
• Start-Ups
• Strategy
• Creative Direction
• Marketing Strategy
• New Business Development
• Interactive Marketing
• Digital Media
• Pricing
• Sales
• Crm
• Management
• Business Analysis
• Web Marketing
• Online Marketing
• Budgets
• Direct Mail
• Blogging
• Digital Strategy
• Advertising
• Gap Analysis
• Website Development
• Social Media
• Mobile Marketing
• Brand Development
• Marketing Research
• Analytics
• Public Relations
• Business Strategy