Jaeyoung Rhyu

Global Therapy Development Marketing Manager @Getinge

Wayne, NJ, US

Responsible for development and execution of strategic and tactical marketing plans to drive US sales growth• Develop local downstream marketing initiatives that maximize sales force effectiveness and overall penetration of product line• Work with cross-functional teams and the US and Global sales force to ensure marketing programs and events meet the needs of both internal and external customers• Interact with internal and external customers, by meeting regularly, attending conference/conventions, responding to requests and explaining procedures• Assist in developing and identifying new work processes and the improved utilization of human and material resources as related to the product line• Schedule human and material resources and carry our operations within an established budget and timelines• Acquire and apply competitive and market research data to reassess and recalibrate marketing strategies and tactics on an ongoing basis• Manage all aspects of product lifecycle management including leading cross-functional teams to manage logistics and planning related to inventory backorders, quality actions, product launches, and discontinuations• Partner with the sales/customer education team to identify and execute against key training initiatives

Rutgers University

Bachelor’s Degree, Cell Biology & Neuroscience