Jaemie Sures

Content Specialist @Destination Canada

Develop and execute content strategies to promote Canadian tourism and enhance Destination Canada\'s brand image, with a specific focus on targeting the US market- Create engaging and captivating written content for various platforms, including website, blog, social media, and marketing collateral, tailored to resonate with the US audience- Utilize research on US target audiences, market trends, and industry best practices to inform content creation and ensure relevance and appeal- Collaborate with internal teams and external stakeholders to gather information and insights on the US market for content development and optimization- Ensure all content adheres to brand guidelines, tone of voice, and SEO best practices, while also taking into account cultural nuances and preferences of the US market- Track and analyze content performance metrics, providing recommendations for optimization and future content planning, specifically focusing on the US market\'s response and engagement- Assist in the planning and execution of content marketing campaigns and initiatives targeted at the US market, ensuring alignment with the overall US market strategy- Collaborate with major publishers such as Conde Nast Traveller, CNN, Financial Times, and the Economist to develop and showcase compelling Canadian content.