Jaejo George

About Jaejo George

Experienced Sales & Marketing professional with exposure in Retail and Enterprise…

Experience

1. General Manager, Marketing Communications

   Think Gas

   Mar 2023 — Present · Chennai, IN

   THINK Gas (Formely known as AG & P Pratham)Responsible for the incremental sales in SCMD of Natural Gas across the Geographical Areas of operations through Direct and Indirect Sales & Marketing teamsDesign the communication strategy and positioning of the brand across the application streams of Automotive, Industrial, Commercial and DomesticManage the complete Marketing planning and Budgeting for the Corporate as well as Regional P&L centres across India including Media planning and buyingEmploy new age Digital marketing promotions using AI elements to arrive at the monthly content calendar with the objective of raising awareness and sales lead generationSet specific quarter wise metrics for the individual teams handling Digital channels, Mainstream media channels, ATL & BTL channelsDemonstrate thought leadership of the Brand through the media channels to position the brand in the customer minds as a market leader and innovatorDesign Market communication strategy for specific markets and applications involving long term and short-term integrated marketing communication initiatives

Education

• Bharathiar University

  BE, Mechanical Engineering

  1998 — 2002

• The Takshashila Institution

  Graduate Certificate in Public Policy (Technology & Policy), Public Policy Analysis

• Symbiosis Center of Distance Learning

  PGDBA, Operations Management

  2002 — 2004

• S P Jain School of Global Management

  Global Masters in Business Administration, Product Marketing Management

  2008 — 2009

Skills

• Key Account Management
• Supply Chain
• Pricing
• Crm
• Sales
• Market Analysis
• Manufacturing
• Competitive Analysis
• Finance
• Marketing
• 5s
• Product Management
• Operations Management
• Product Development
• Team Management
• Management
• Integrated Marketing
• International Sales
• Supply Chain Management
• Brand Management
• Cross-Functional Team Leadership
• Business Development
• Forecasting
• Business Strategy