Jae Lim
Scaling Profitable Growth Innovation on DTC, Amazon & Retail Media | Full-Funnel Strategist
- Role
- Marketplace Advertising Manager at Resident
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Marketplace Advertising Manager
Jun 2023 — Present · US
Solely responsible for 8-figure ad budget across marketplace retailers. Managed execution and strategy of new product launches, efficiency optimization, testing, and budget allocation.Scaled 175% increase in ad spend while maintaining ROAS + budget allocation within 6 months.Integrated AMC learnings, including MTA analysis and optimization capabilities to SOPs and budget allocation across full-funnel strategySignificant contributor to Amazon channel success: driving over 50% YoY growth with intentionality toward incremental sales, protecting DTC and other channels.Implemented data and measurement tools to strategically reach goals
Education
General Assembly
Digital Marketing
2016 — 2016
General Assembly
Front End Web Development
2015 — 2015
UW Foster School of Business
BA, Business Administration- Marketing
2005 — 2008
Skills
- Process Improvement
- Team Building
- Project Planning
- Microsoft Word
- Customer Service
- E-Commerce
- SEO
- Project Management
- Social Media Marketing
- Microsoft Excel
- Analysis
- Search Engine Optimization (SEO)
- Microsoft Office
- Sales
- Marketing
- Outlook
- Photography
- Online Marketing
- Social Media
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