Jaeger Shaw

About Jaeger Shaw

Leader in digital marketing, social media, and e-commerce growth with over 10 years of proven experience. Hands on with the entire campaign process, including strategy, creative work, media planning, ad buying, content launch, data analysis, and reporting.Converts business initiatives into digital marketing output. Increases ROAS. Uplifts the entire team, including direct reports, colleagues, and leaders. Brings levity to meetings. Thrives at the intersection of strategy, creativity, inclusivity, and data.Marketing and ad buying experience with Instagram, Facebook, TikTok, Influencers, Google Search, YouTube, Twitter, digital display, media, print, out of home, and more.Major achievement: Acquired 1MM social media followers for employer. Estimated $3.5MM in career ad spend,$10MM in ad revenue. Co-wrote and directed newsworthy content which received organic mainstream media coverage.

Experience

1. Athletes Mock Gq Photo Shoot to Show why Climbing Like a Girl is a Good Thing

   Outdoor Research

   Present

   Co-wrote and directed a satirical photoshoot that was organically covered by mainstream media including Huffington Post, Quartz, Seattle Times, Outside Magazine, and others. The photoshoot satirized a sexist GQ climbing-meets-high-fashion lookbook by re-creating the photos with inverse model genders.

Education

• Seattle University

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  2008 — 2012

Skills

• Blogger
• Facebook
• Hootsuite
• Outdoor Industry
• Instagram
• Google Analytics
• Youtube
• Social Media
• Twitter
• Press Releases
• Wordpress
• Google Adwords
• Microsoft Excel
• Blogging