Jadzia Famili

Manager of Marketing & Sales @Novatek International

Montreal, QC, CA

Content- Collaborate with team members to execute sales and marketing campaigns by leading brainstorming sessions for internal and external projects- Create engaging content, including graphics and copywrite, for social media updates and physical or digital promotional materials- Manage and optimize digital advertising campaigns while monitoring and analyzing campaign performance, adjusting strategies as needed to maximize ROI- Meet with clients to plan and implement marketing campaigns for brand building and lead generation, aligning with overall company goals and sales targetsAnalysis- Help gather and analyze data to reach insights about brands, competitors, and trends- Oversee brand positioning and ensure consistent messaging across all marketing materials- Marketing logistics and coordination of all eventsEngagement- Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events- Coordinate public relations and outreach initiatives, including media releases, awards, company announcements- Measure and report performance of marketing campaigns, gain insights, and assess against goals

Concordia University

Bachelor of Commerce - BCom, Marketing