Juanita Slappy

About Juanita Slappy

From starting my career in television to shaping award-winning campaigns across agencies and all of Detroit’s Big Three, my journey has been rooted in one core belief: storytelling moves people—and brands.I bring nearly two decades of experience leading 360 marketing strategy, experiential, partnerships, and culturally fluent brand work—delivering campaigns that are insight-driven, inclusive by design, and unforgettable in execution.My work spans agency-side to in-house roles—where I currently serve on the Global Brand Strategy team at General Motors. Whether through media, live experiences, influencer collaborations, or branded content, I create marketing moments that matter.Always curious, always collaborative—and committed to making sure every touchpoint leaves a lasting impression.

Experience

1. Global Brand Strategy Partnerships & Experiential Marketing

   Cadillac

   Mar 2025 — Present

Education

• University of South Florida Muma College of Business

  Diversity, Equity and Inclusion in the Workplace Certificate, Business, Management, Marketing, and Related Support Services

• Hampton University

  B.A, Broadcast Journalism, Public Relations

  1999 — 2003

• University of South Florida Muma College of Business

  Diversity, Equity and Inclusion in the Workplace Certificate, Diversity, Equity and Inclusion

  2021

Skills

• Copywriting
• Journalism
• Advertising
• Social Networking
• Social Media Marketing
• Integrated Marketing
• Event Planning
• Radio
• Blogging
• Press Releases
• Sponsorship
• Public Relations
• Internal Communications
• Media Relations
• Event Management
• Social Media
• Corporate Communications
• Public Speaking
• Marketing Communications
• Facebook