Jade van Doren

About Jade van Doren

Jade Van Doren is serial entrepreneur, investor, and advisor based in San Francisco, and currently runs Referent Ventures - an angel fund and advising firm.Jade was most recently CEO of AllTrails - the most trusted outdoor platform in the world. He drove the company’s product-led growth to profitability, as well as a $75M recap with Spectrum Equity and the acquisitions of Trails.com, iFootpath and GPSies. The company currently has over 60 million registered users and over 1 million paying subscribers.Prior to AllTrails, Jade was co-founder and CEO of hopOn, which reinvented travel booking as a social+mobile-first app for buying flights, hotels, activities, and sharing expenses. You could sit next to friends on flights, and pay your share of the hotel room in the same click. hopOn raised $1M from investors including New Enterprise Associates and sold to Kayak co-founder Paul English’s travel startup Lola. ‍Prior to hopOn, Jade was co-founder and CEO of TechForward, creators of the first Guaranteed Buyback® Plans for consumer electronics, which became the “get a new cell phone every year” plans like AT & T NextUp. TechForward raised $7.5M from New Enterprise Associates and First Round Capital, and was acquired by SquareTrade, now part of AllState.Jade\'s worked at Sony Corporation’s Partnerships and Standards Strategy group at global headquarters in Tokyo, and in product management on Macromedia’s Flash and at Beatnik, a software company whose audio engine is now the core of most mobile phone audio.Jade holds an M.B.A. from the UCLA Anderson School of Management, where he won the Parsky and Wolfen fellowships for entrepreneurship, and a B.A. cum laude from Williams College in Philosophy.

Experience

1. Board Member

   Pano AI

   Aug 2023 — Present · San Francisco, CA, US

Education

• Williams College

  BA, Philosophy

  1994 — 1998

• UCLA Anderson School of Management

  MBA, Finance, Strategy, Marketing

  2003 — 2005