Jade Smith
Social Media and Content Manager
- Role
- Social Media and Content Manager at Beauty Creations Cosmetics
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Social Media and Content Manager
Sep 2024 — Present · Los Angeles County, CA, US
Manage a dynamic team to plan, produce, and execute content for bi-monthly product launches, ensuring on-brand visuals and messaging. Develop and oversee comprehensive social media strategies to drive engagement, brand awareness, and sales across multiple platforms. Oversee the full production process for photo and video shoots, from pre-production planning to post-production editing, ensuring timely delivery of high-quality assets. Provide creative direction for all content, including photoshoots, videos, and social campaigns, ensuring the brand\'s vision, tone, and aesthetic are consistently represented. Conceptualize, produce, and edit high-quality photo and video content tailored to target audiences and platform trends. Work one-on-one with licensing partners to design and implement marketing plans for co-branded collections, ensuring cohesive branding and impactful campaigns. Oversee content calendars, platform-specific strategies, and community engagement across Instagram, TikTok, Facebook, and emerging platforms. Monitor industry trends, platform updates, and competitor activities to keep the brand ahead of the curve in social media innovation. Analyze social media metrics and campaign performance to inform data-driven decisions and optimize future strategies.
Education
San Diego State University
International Business , Western European Studies
2019 — 2023
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