Jader Thomaz
Senior Analytics Lead Campaign Execution (Via Solutia Sdo) @Scotiabank
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WORK HISTORY
Senior Analytics Lead Campaign Execution (Via Solutia Sdo) @Scotiabank
Торонто, ON, CA
Lead end-to-end campaign analytics and execution for retail banking initiatives, driving data-informed targeting, experimentation, and delivery at scale • Designed and executed targeted campaigns using control/test frameworks and experimental methodologies to optimize performance• Owned campaign fulfilment and reward operations, distributing 6M+ Scene+ points monthly with full accountability for accuracy, attribution, and post-campaign reconciliation •Engineered and executed campaign datasets using BigQuery and Python within Google Cloud Workstation environments, enabling scalable audience targeting and segmentation •Built and maintained data pipelines for campaign execution, including table creation, transformation, and delivery inputs for large-scale campaigns •Developed scalable data solutions supporting multi-product and multi-region campaigns across retail, grocery, and fuel partner ecosystems •Partner-driven campaigns across retail, grocery, and fuel ecosystems (e.g, major Canadian partners such as Empire/Sobeys and Shell)•Enabled omnichannel campaign execution across Email, Mobile, Digital Banking, and Salesforce platforms • Partnered cross-functionally with Marketing, Business, and Technology teams to deliver campaigns end-to-end • Ensured compliance with regulatory and governance standards throughout the campaign lifecycle • Performed hands-on analysis on large customer and transaction datasets using SQL, SAS, Python, and cloud-based analytics tools
EDUCATION
Fundação Dom Cabral
Post-Graduate Certificate, Business Administration and Management, General
Centennial College
Post-Graduate Certificate, Marketing Research and Analytics Co-op
FAAP - Fundação Armando Alvares Penteado
Honours Bachelor Degree, Information Systems
FGV - Fundação Getulio Vargas
Specialization , Strategic Management: Customer Relationship and Loyalty
SKILLS
ABOUT JADER THOMAZ
Senior Analytics Manager with 15+ years of experience leading high-impact analytics across banking, retail, and strategy-driven environments.I lead analytics initiatives at the intersection of campaign execution, marketing analytics, BI, and executive reporting, partnering closely with Directors and senior leaders to support decision-making in highly regulated, large-scale organizations.My work combines hands-on technical execution with strong analytics leadership, consistently translating complex data into insights that drive measurable business outcomes.Selected impact includes:• Delivered $2MM+ in potential cost savings and enabled hours/year in productivity gains through automation and centralized reporting in Tier-1 Canadian banking• Designed auditable, compliance-ready reporting frameworks supporting regulatory requirements across multiple lines of business• In strategy consulting roles, led pricing, assortment, and growth initiatives generating 5–15% revenue uplift, margin improvement, and multi-million-dollar annual impact• Built and led high-performing analytics teams across financial services and large retail organizationsI bring deep expertise across SQL, SAS, Python, Power BI, and Tableau, with strong experience in campaign analytics, experimental design, pricing, forecasting, and executive data storytelling.Known for being a trusted analytics partner, I operate comfortably between technical teams and executives, ensuring analytics efforts translate into real business value.
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