Jade Hines
- Role
- Senior Manager - Consumer Marketing at Medtronic
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Jade Hines
Digital Marketing & Strategy | Medical Devices | People Leadership A strategic…
Experience
Senior Manager - Consumer Marketing
Jun 2022 — Present
Leads consumer marketing campaigns for Medtronic\'s Diabetes division. Mostly recently, led customer upgrade marketing strategy for the MiniMed 780G system US launch. Campaign lead responsibilities include campaign development, channel/spend strategy, managing external agencies, communicating plans to key stakeholders, optimization of ads/performance post-launch-Leads global direct-to-consumer marketing steering committee – focused on driving efficient and collaborative consumer marketing campaigns across 6 regions (US, EMEA, LATAM, ANZ, APAC, Canada)-Led agile marketing group that implemented new tactics to support product upgrades. Team project successfully improved product upgrade rates by 5%-Manages team of five, consists of omnichannel leads and social media marketers. Social team is primarily focused on social channel execution and influencer content strategy. Recent accomplishments include: 40K+ follower growth, improved brand sentiment on social, improved channel engagement (View @medtronicdiabetes accounts on social for samples)
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