Jade Reider
Senior Strategist Media Planner @Channel Factory
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WORK HISTORY
Senior Strategist Media Planner @Channel Factory
Houston, TX, US
Develop tactical digital media plans that align with the client’s brief & meet KPIs based on historicals and forecasting future market trends• Curate targeting strategy for reaching client’s target audience• Understanding current media trends to provide optimal plans with product recommendations to reach client goals• Build presentation decks with a curated program for clients showcasing our capabilities• Lead trainings and develop guides and organization of relevant information for team• Provide mentorship for junior team members & encourage growth and development• Serve as “go-to” person for ad-hoc strategy questions from internal and external team members• Develop rapport with Sales Reps and clients to provide cohesive relationships that build lasting partnerships
EDUCATION
The University of Texas at Austin
BS, Sport and Fitness Administration/Management
The University of Texas at Austin
Bachelor of Science (BS), Sport Management
SKILLS
ABOUT JADE REIDER
Advertising and Marketing professional with a focus on developing strong relationships with clients to provide the most effective and profitable national campaigns for the brand. Proven ability to analyze both internal and external data regarding marketplace trends to optimize client’s budget and build efficient media plan strategies to deliver KPIs.
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