Jade How
Senior Liveops & Experience Lead @Lockwood Publishing Ltd
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WORK HISTORY
Senior Liveops & Experience Lead @Lockwood Publishing Ltd
GB
Leading the strategy and execution of LiveOps and player experiences for Avakin Life, shaping seasonal programming, immersive social events, and high-impact content that drives engagement, retention, and revenue growth.Responsible for defining the LiveOps roadmap and delivering a consistent cadence of events, experiences, and content drops that keep the platform dynamic and culturally relevant.Working cross-functionally across product, art, design, community, and monetisation teams to align creative direction with commercial strategy - ensuring player experiences, virtual goods, and LiveOps initiatives work together to maximise player value and business performance.Focused on building scalable LiveOps frameworks, improving content planning processes, and delivering memorable social experiences that strengthen long-term player engagement.
EDUCATION
University of the Arts London
Short Course, Creative Direction
New College Nottingham
Foundation degree, Fashion/Apparel Design
Nottingham Trent University
Bachelor of Arts (BA), Fashion/Apparel Design
SKILLS
ABOUT JADE HOW
Leading the charge in Lockwood Publishing Ltd\'s fashion and event content, my focus is on strategic innovation within Avakin Life\'s digital landscape. My expertise in AI-driven fashion and event curation has been pivotal in crafting engaging experiences that align with market trends and player preferences. With a solid background in fashion design and marketing, my approach integrates creative vision with a strong monetization strategy to drive growth and player satisfaction.At the helm of content production, I\'ve been instrumental in transforming player engagement through bespoke fashion collections and immersive events. Collaborating with cross-functional teams, we\'ve achieved a synergy that has not only elevated player experience but also bolstered business objectives. My passion lies in merging the latest fashion trends with digital innovation, creating a dynamic metaverse environment where players can express themselves in new and exciting ways.
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