Jade Guida

About Jade Guida

Strategic and data-driven Marketing Specialist with 5+ years of experience leading high-impact multichannel campaigns. Expert in leveraging AI-driven workflows (Gemini, OpenArt) and lifecycle automation to drive over $10M in attributable revenue. Proven track record in scaling conversion rates by up to 390% through a blend of technical segmentation and creative direction. Skilled in bridging the gap between data analytics and visual storytelling to build cohesive brand experiences across web, email, and social. I hold a Bachelor\'s degree in Marketing and Advertising from Grand Canyon University, earned in 2022. My expertise in Shopify, creative strategy, and creative marketing enables me to contribute to promotional planning and UX improvements. I am motivated to create impactful marketing strategies that align with organizational goals and deliver measurable results.

Experience

1. Email Marketing Specialist

   Asc Brands, Llc

   Nov 2023 — Present

   Lead multi-channel marketing initiatives across email, SMS, and social media to support revenue growth-Improved conversion rates through targeted segmentation and campaign optimization strategies-Implemented subject line testing and creative approaches to enhance engagement metrics-Managed end-to-end campaign execution in collaboration with cross-functional teams including design, merchandising, and product-Utilized audience segmentation based on behavior and purchase data to refine targeting and boost performance-Contributed to UX improvements, promotional planning, and coupon strategy within marketing platforms-Coordinated integrated marketing calendars to ensure alignment across channels-Provided regular performance reporting to senior leadership to guide ongoing optimization efforts.

Education

• Grand Canyon University

  Bachelor's degree, Marketing and Advertising

  2018 — 2022