Jade Farhat

Senior Associate of Influencer Marketing @HelloFresh

Toronto, ON, CA

Lead end-to-end influencer campaigns, collaborating with in-house teams and agency partners to drive impactful results- Manage product seeding initiatives, working with VIP teams for timely distribution and influencer engagement- Create campaign briefs that balance product messaging with the latest social trends and platform best practices- Prioritize and manage multiple high-priority campaigns, ensuring deadlines are met and goals are achieved- Track and analyze campaign performance using key metrics (CPM,CAC,ROI) to provide actionable insights for optimization- Leverage platforms like AspireIQ and Upfluence to manage influencer relationships and campaigns- Utilize Excel for data management, tracking UTMs, and reporting on campaign performance indicators- Stay up-to-date with industry trends in wellness and food, ensuring campaigns align with emerging trends and platform shifts- Build strong influencer relationships to ensure brand alignment and campaign success- Continuously innovate strategies to increase brand awareness and drive measurable results.

Western University

Bachelor of Arts - BA