Jacqueline Gierl Nelson

About Jacqueline Gierl Nelson

Skilled developer of strategic communications that align cutting-edge creative direction with comprehensive communication plans that drive results. Marketing Campaign Management • Developed and executed marketing communications strategies, tactics, and deliverables within the BGSU Division of Student Affairs and Division of Diversity • Managed $7.5 million marketing campaign for an athletic club • Conducted strategic and creative planning, market research, and competitive analysis for clients from project kickoff to conclusion Brand Strategy • Worked with clients/brands including: Pentax Optics, Hain Celestial Seasonings, Orange Glo, Melody Homes/DR Horton, Big-O-Tires, City of St. Paul, Winmark • Increased brand awareness by 50% for key credit union clients resulting in a 20% membership increase over a 12-month campaign Business Development • Wrote and managed grant applications on multiple occasions across several industries • Secured agency’s largest client in its 15-year history, which garnered more than $300K in AGI Event Management • Oversaw grand opening events for BGSU Student Recreation Center focused on students, campus community, and local community • Managed groundbreaking event for $38 million Greek Housing Project at BGSU • Led weeklong grand opening events for Sports Academy and Racquet Club. Creative Development & Implementation • Collaborated with and managed graphic designers, photographers, web developers, videographers, writers, and other creative teams on large- and small-scale campaigns • Provided content and copywriting for advertisements, posters, press releases, promotional materials, websites, social media, and newsletters Budget Management • Provided oversight for media planning, buying, reconciliation and joint marketing ventures for majority of client base • Managed $200K annual budget and unlimited launch budget for sports academy Leadership Experiences • Recruited, hired, and managed a junior agency-style team for graphic design, web development, and project management • Supervised and grew a staff of 12 to 15 full-time employees • Managed internal and external staff including media buyers, talent agency team, web developers, copywriters, and photographers • Bowling Green Leadership Institute, Graduate • Bowling Green State University, JAQ Grader, Office of Human Resources • Bowling Green State University, Administrative Staff Council (3 years, 1-term) EDUCATION MA, Strategic Communications Bowling Green State University BLS, Concentration in English and Philosophy Bowling Green State University

Experience

1. Director, Brand Experience

   R M Agency

   Aug 2024 — Present

Education

• Bowling Green State University

  Bachelor of Liberal Arts

• Culver Academies

  High School

• Bowling Green State University

  Masters of Strategic Communications

  2017 — 2019