Jacqui Baker
Partner @RSM UK
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WORK HISTORY
Partner @RSM UK
Liverpool, GB
EDUCATION
University of Liverpool
BA (HONS), Accounting and Finance
ICAEW
ACA
SKILLS
ABOUT JACQUI BAKER
As Head of Consumer Markets at RSM UK, I’m passionate about helping consumer-facing businesses achieve sustainable growth in a competitive landscape. I am experienced in working with businesses of all shapes and sizes, with a deep understanding of the opportunities and challenges that retailers face. Whether it’s guiding a client through economic uncertainty, adopting new technologies, or capitalising on shifting consumer trends, I’m driven by a commitment to building resilience and unlocking their full potential. By combining practical advice with fresh perspectives, my goal is to empower businesses to stay ahead and make confident, forward-looking decisions. As Chair for ICAEW’s retail community and an active member of British Fashion Council’s patron group, I am well versed in the ever-evolving retail landscape and my passion for retail goes beyond the office. I am a proud owner of a womenswear store that was shortlisted in the Drapers Independents Awards.
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