Jacquelyn Pica

About Jacquelyn Pica

I\'ve worked in SEO for the last eight years and loved growing with every new role I\'ve had in the industry!I\'m well-versed working with different teams, including content, web development, and design. I\'ve worked closely with content teams to help drive content strategy and identify areas of strengths and weaknesses, providing recommendations on where to optimize. I work hard to drive SEO education in the workplace, conducting training sessions on SEO basics such as keyword research, on-page optimization, and linking best practices. I\'m experienced in performing full-scale technical audits, as well as content audits. I have a track record of improving organic search performance, staying on top of industry trends, and working to enhance organic search visibility.I currently work with a wide range of clients, from local businesses to B2B SaaS companies.

Experience

1. Director of Seo

   The Grit Group

   Sep 2024 — Present

   Responsible for defining organic search strategy and leading a team of Senior SEO Managers across a diverse portfolio of clients, including publishers, DTC home services, B2B SaaS, and SMBs. Spearheaded AI-driven GEO content initiatives and scaled AI-assisted content refresh operations to 200 pages per month for a global travel brand- Own SEO strategy and day-to-day account management for a portfolio of clients, including publishers, DTC home services, B2B SaaS, and SMBs, serving as the primary point of contact and trusted guide for all SEO initiatives, from basic on-page optimization to large-scale content strategy (300+ pieces per month) and technical SEO- Serve as a trusted SEO advisor to executive and C-suite stakeholders, translating technical and SEO content strategy into clear recommendations via written strategies, decks, and Loom video walkthroughs, while working on deliverable execution- Partner cross-functionally with developers, technical SEO teams, analysts, and content strategists to QA deliverables, surface internal bottlenecks, maintain delivery timelines, and ensure high-quality work execution- Proactively identify quick wins and missed opportunities to improve rankings, traffic, and conversion rates, creating customer trust and driving long-term account retention.

Education

• Saint Petersburg College

  Associate of Arts in Business, Business/Commerce, General

  2013 — 2015

• University of South Florida

  Bachelor's degree, Marketing

  2015 — 2017

Skills

• SEO
• Management
• Wordpress
• Microsoft Office
• Sales
• Customer Service
• Powerpoint
• Writing
• Education
• Microsoft Word
• Interviews
• Display Advertising