Jacquelyn Marks
- Role
- Senior Manager, Paid Search at 2U
- Location
- Delray Beach, FL, US
- LinkedIn followers
- 500 followers
About Jacquelyn Marks
Paid Search Management: As a Paid Search Manager, I managed Google and Microsoft paid…
Experience
Senior Manager, Paid Search
Feb 2022 — Present
Manage and mentor a four-member team of paid search buyers to ensure the profitability of degree programs in collaboration with top-tier universities- Conduct weekly performance discussions with analysts, director of analytics, and the team- Collaborate with internal teams and agency partners to drive search strategy forward, leveraging SA360 Automation (machine learning) to decrease CPCs, CPLs, CPGLs, and application submission costs.
Education
Florida Atlantic University
B.B.A., Marketing:Advertising
2007 — 2011
Skills
- Marketing
- Social Media
- Youtube
- Public Relations
- Digital Strategy
- Affiliate Marketing
- Promotions
- E-Commerce
- Conversion Optimization
- Affiliate Management
- Link Building
- Smo
- Organic Search
- SEO Copywriting
- Wordpress
- Digital Marketing
- Landing Page Optimization
- Blogging
- Sem
- Advertising
- New Media
- Social Media Measurement
- Ppc
- Content Strategy
- Direct Marketing
- Social Networking
- SEO
- Online Marketing
- Email Marketing
- Online Advertising
- Search Advertising
- Lead Generation
- Web Analytics
- Google Analytics
- Social Media Marketing
- Analytics
- Marketing Communications
- Content Marketing
- Article Marketing
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