Jacquelyn Bryan

About Jacquelyn Bryan

I am a hard-working, driven individual that sees every obstacle as a challenge rather…

Experience

1. Director, Content Strategy & Communications

   Suncoast Credit Union

   Nov 2022 — Present · Tampa, FL, US

   The Director of Content Strategy & Communications is responsible for the organization\'s corporate brand identity, content strategy, public relations, social media, and internal executive communications. This role leads the conception and development of branded content spanning marketing, public relations, social media, video, sales, and employee communications assets. This role oversees a broad range of organizational and product-related communications activities.Collaborate with the Director of Growth Marketingand Brand, the Director of Marketing Operations, & the Director of Marketing AutomationOversee corporate brand identity and voice,following guidelines and policiesPlan, research and develop content for complexinternal communications initiatives & marketingprogramsLead the credit union\'s content strategy, messaging, & measurementManage the content marketing teamManage editorial calendars & public relationsagendaFind, tell, & share great storiesLead the credit union\'s media & public relationsstrategies through tactical programsManage PR resources & agency to ensure outreach is consistently in line with overall organizational objectives & marketing directionLead the credit union\'s social media strategy,programming, & governanceRepresent Suncoast Credit Union at speakingengagements within the business communityDevelop cross-functional business partners & leaders to serve as effective company spokespeopleon key media opportunitiesCollaborate with cross-functional business partners during times of crisis or rapid change to ensure business continuity & provide sensitive audience-first communicationsEnsure dissemination of information is purpose-driven, timely, accurate, and consistent with brand identity & business objectives for use in media,social media, employee-facing, and member-facingchannelsSupport executives with communicationsrequirements including executive messages,speeches, videos, presentations, town halls, & other events

Education

• Community College of the Air Force

  Associate's degree, Human Resources Management/Personnel Administration, General

  2010 — 2013

• Rowan University

  Bachelor's degree, Radio, Television, and Digital Communication

  2009 — 2013

• Rutgers University

  Master’s Degree, School of Communication and Information

  2016 — 2019