Jacquelyn Buckley

About Jacquelyn Buckley

I lead customer experience strategy at the intersection of commercial performance and human behavior. I\'m a design-thinking enthusiast who loves to learn, travel, and explore new ways of solving problems, creating value for customers. Over the past 14+ years, I’ve built and led brand, retail, and digital experience strategies across healthcare and consumer environments - connecting enterprise objectives to experiences that customers value and engage with.My career spans ownership of a $630M retail portfolio across locations at CVS Health and leading digital experience and creative strategy within global healthcare organizations. Across roles, I’ve consistently operated at the intersection of commercial performance, brand storytelling, and customer insight - aligning cross-functional teams and creative partners to deliver meaningful business outcomes.I’m particularly energized by working alongside creative agencies and multidisciplinary teams to translate complex business challenges into clear, compelling brand and experience solutions. Whether shaping omnichannel retail strategies, or modernizing digital ecosystems, my focus remains the same: create experiences that strengthen brand equity while delivering measurable impact. My leadership approach blends strategic clarity with empathy and accountability. I’m known for navigating complexity, aligning diverse stakeholders, and building environments where creativity and performance reinforce one another. Core strengths include- Brand & Experience Strategy- Omnichannel & Retail Activation- Agency & Creative Partner Collaboration- Team Development & Executive AlignmentOutside of work, I’m a mom (the very best role!)- an experience that has deepened my appreciation for creating experiences that genuinely support people in everyday moments, while reinforcing a leadership style rooted in empathy and navigating complexity with calm and clarity.

Experience

1. Senior Manager, Digital Experience and Creative

   Thermo Fisher Scientific

   Nov 2024 — Present

   Inspires and mentors a cross-functional team of six (digital strategists / specialists, content creators and innovative designer), leading with curiosity to motivate our continued digital transformation. Focused on creating a culture of creativity, accountability and connection.Starts with \'the why\'- driven with a customer-centric mindset, looking to refine strategies through customer journey mapping and persona development.Collaborates closely with product marketers, commercial leaders, medical and scientific affairs representatives, data analytics team, global downstream marketing and external agency partners to enhance marketing output and customer engagement.Establishes key performance indictors to measure the success of digital customer experience initiatives - guiding team to monitor, identify areas for improvement and continuously optimize campaigns.

Education

• Rensselaer Polytechnic Institute

  Dual Bachelor of Science, Business and Management & Design Innovation and Society

  2007 — 2011