Jacquelyn Lane
- Role
- Director, Marketing Automation & Technology at TransPerfect
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jacquelyn Lane
I have over 17 years of experience working in the MarComm space, specializing in digital…
Experience
Director, Marketing Automation & Technology
Apr 2021 — Present
Responsible for the administration and evolution of an integrated tech stack that includes CRM, marketing automation, lead generation, BI, and more - Oversees the delivery of KPIs related to user adoption, marketing ROI, and sales growth - Manages a team of administrators to ensure the smooth day-to-day operations of the company CRM, which has over 600 users across sales, MarComm, and other support departments - Vets all potential third-party technology vendors, and shepherds new technologies through implementation and roll out - Provides strategic/technical guidance to help marketing vertical managers execute their vision and reach their goals - Fosters the migration of newly acquired companies into the parent company\'s tech stack
Skills
- Proofreading
- Marketing
- Pointdrive
- Copywriting
- Editing
- Social Media Marketing
- Content Management
- Digital Marketing
- Act-on
- Microsoft Excel
- Html
- Salesforce.com
- Drupal
- Vendor Relationship Management
- Information Design
- Sugarcrm
- Management
- Press Releases
- Copy Editing
- Web Content
- Social Media
- Shufflrr
- Mailchimp
- Email Marketing
- Writing
- Content Strategy
- Editorial
- Content Development
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