Jacquelyn Caine
Client Management | Marketing Strategy | Project Management
- Role
- Director, Client Success at Bakkt
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jacquelyn Caine
Data-driven Director with 9+ years of strategic marketing experience, specializing in regulated, high-stakes markets and cross-functional leadership. Proven ability to create and execute complex, multi-channel engagement strategies that drive significant revenue and customer growth. Highly adept at translating business insights into performance KPIs, and driving strong cross-functional collaboration across Legal, Compliance, and Sales teams.
Experience
Director, Client Success
Aug 2023 — Present · New York, NY, US
Primary manager for 25+ C-Suite clients (~$10M daily trading volume), utilizing strong communication skills to manage escalations, identify strategic growth opportunities, and demonstrate KOL-level relationship management acumen- Oversee development and execution of 50+ marketing campaign assets, managing project deliverable timelines and providing strategic feedback to drive increases in customer engagement- Present monthly performance to internal and external leadership, leveraging data-driven insights to set engagement KPIs and share market insights mirroring Annual Needs Assessment and performance monitoring requirements- Maintain collaborative partnerships with Sales, Operations, Product, Legal, and Compliance teams to ensure promotional material compliance and identify key drivers of business growth in a highly regulated financial services industry- Oversee negotiations for contract renewals and terminations, generating ~$200K incremental revenue due to new trading fees, passthrough costs, etc- Pitch 25+ product enhancements (e.g, wire funding, compliance automation, etc.) to cross-functional teams (Product, Tech, Legal) to escalate and resolve client requests, and educate internal and external stakeholders on new offerings
Education
Providence College
Bachelor’s Degree
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