Jacqueline Caci Amaral

About Jacqueline Caci Amaral

Results-driven senior B2B marketing leader and MBA with over 10 years of experience driving demand, increasing brand awareness, and delivering measurable business impact. Proven ability to develop and execute high-performing campaigns that engage audiences, generate new business, and accelerate revenue growth. Known for a collaborative leadership style and a track record of high-impact marketing execution. Key strengths include:> Collaborate with global stakeholders and C-suite leaders to influence strategy and achieve results > Lead fully integrated, multi-channel marketing campaigns aligned with strategic business goals > Translate complex concepts into clear, compelling, value-driven messaging > Manage and motivate cross-functional teams and agency partners to deliver excellence

Experience

1. Global Marketing Director

   Profiles By Kantar

   Apr 2021 — Present

   Manage strategy and execution of global marketing initiatives across AMS, EMEA, and APAC regions, collaborating 🤝 with the Chief Commercial Officer, 5 Regional Managing Directors, sales leaders, and product teams.> Developed divisional go-to-market messaging and solution architecture; partnering with an external consultancy and conducting internal and external interviews to refresh client value proposition.> Managed a blended team of internal employees, external contractors, and agency contributors, aligning resources to strategic priorities to deliver on marketing plans and strategies that support commercial objectives.> Build and optimize integrated marketing strategies across owned, paid and partner channels aligned with business strategy and objectives. Achieved 9.3% ROI and drove 48% increase in lead generation.> Improved digital ad channel effectiveness with a 91.6% increase ↖ in lead generation and 3% decrease ↘ in cost per lead.> Increased subscriber base by 112% over 18 months, organic LinkedIn audience growth by 30%, and 81% in leads generated with consistent, relevant, and targeted content strategy.> Managed a custom sync of sales and marketing data between HubSpot and SugarCRM and implemented new ways of working with the support of IT, Leadership and Sales; Results increased automation, eliminated double key entry - a 50% reduction of lead management admin time.

Education

• Kaplan University

  Master of Business Administration (M.B.A.), Marketing

  2012 — 2015

• Rochester Institute of Technology

  BS, Imaging and Photographic Technology

  2006 — 2010