Jacqueline Moon

Digital Marketing Specialist, Senior @Orange County Transportation Authority

Orange County, CA, US

Execute and deliver campaign elements across digital channels, including social media, SEM, email, and content creation.Assist with defining and developing digital strategies for multiple programs and products.Monitor ongoing social media marketing activities across all platforms and find new opportunities to engage online.Analyze data from paid media, social, clickstream, and email to draw meaningful insights to improve campaign performance.Monitor campaigns and help optimize bidding, pacing and performance to ensure delivery of key performance indicators.Develop and launch A/B tests to determine effectiveness of email marketing content, landing page design, and creative.Deliver metrics reports on a regular basis to support and improve internal processes through data integration and automation.Provide in-depth knowledge of customer behavior on the web and measure performance.Identify new digital trends and opportunities.

Simmons University

Bachelor of Arts, Communications, Public Relations, and Marketing