Jacqueline Larcara

About Jacqueline Larcara

Hey there! I’m Jacqueline, a captivating writer and editor with twelve years of experience across journalism, marketing, and media relations.Innately curious and observant, I am a born storyteller. After receiving my BA in Journalism from Rowan University, I followed this passion by launching my reporting and editing career at New Jersey Monthly magazine. After five years of telling the stories of innovative arts leaders and institutions in the Garden State, I yearned to push the limits of my storytelling abilities. Next, I joined the marketing team at the South Orange Performing Arts Center and was tasked with sharing the story of this nonprofit organization through press releases, web content, video projects, social media and email campaigns.Most recently, I returned to my reporting and editing roots as the editor of New Jersey Bride magazine—once a journalist, always a journalist!Top skills: ability to write in various voices with a “show, don’t tell” approach, strong attention to detail, deadline-driven, high standards for accuracy, cross-department collaboration, prowess in managing multiple projects simultaneously, exceptionally organized, excellent written and verbal communication including leading meetings.Technical skills: WordPressSocial Media (Instagram, Facebook groups, LinkedIn, YouTube)EmmaHubSpotAdobe InCopyAdobe ExpressCanvaShopifyAP StyleSEOGoogle Suite (Drive, Docs, Sheets, Calendar, Slides, Forms)Google AnalyticsSalesforce

Experience

1. Editor

   New Jersey Bride

   Mar 2023 — Present

   Lead content strategy and editorial direction for New Jersey Bride across platforms, including NewJerseyBride.com, New Jersey Bride magazine, a weekly newsletter and all social platforms in coordination with editorial director.• Create story list for the bi-annual print publication. See assigned articles through all stages of print and digital production, from pitch to publication. Liaise with staff and manage freelancers while meeting deadlines and staying within budget. Contribute many reported pieces to print and digital publication.• Recruit, hire and manage a team of various freelancers including copy editors, fact checkers and writers ensuring to always set clear expectations and foster creativity and collaboration.• Developed and launched the weekly Something New newsletter in collaboration with the art, advertising, and audience development departments.• Collaborate with audience development team to create and execute strategies for engaging with NJB\'s audiences across organic and paid social, organic and paid search, the print and digital publication, a newsletter, and a Facebook group with 38K members.• Work closely with social media team to develop, sustain and adapt the NJB voice and optimize content across Instagram, Facebook, Pinterest and Threads.• Consistently analyze web, newsletter, and social metrics in order to make informed decisions around SEO content, social benchmarking and traffic goals.• Attend industry events and vendor visits to remain on the pulse of New Jersey\'s wedding world and support sales team in maintaining existing client relationships and fostering new ones.

Education

• Rowan University

  Bachelor of Arts (B.A.), Journalism, Advertising minor

  2011 — 2015