Jacqueline Hendrix
Marketing Technology & Innovation Specialist at Delta Air Lines
- Role
- Audience Product Delivery Specialist, Marketing Technology & Innovation Team at Delta Air Lines
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jacqueline Hendrix
I am currently an Audience Specialist on the Marketing Technology & Innovation team…
Experience
Audience Product Delivery Specialist, Marketing Technology & Innovation Team
Jun 2022 — Present · Atlanta, GA, US
Oversaw audience targeting across email, direct mail, paid media, and Delta.com home-page-hero placements for Amex Engagement campaigns: Upgrade, Member-Get-Member, Supplemental Card, and Orion Card Member Benefit Changes 2024• Built “Amex Acquisition Summer 2024 Pulse” audience segments in Adobe Audience Manager, targeting high propensity SkyMiles Members in the Fly Delta App explore page, leading to an increase in.04% net approval rate within the first week of the campaign’s launch• Led cross-functional Marketing Operation team members in strategy and planning sessions needed for developing card-member journey mapping, automating Amex file deliveries, standardizing data, and standing up triggered email deployments• Contributed to the JFK Delta One Lounge Opening by targeting eligible SkyMiles Members with club-access messaging through Fly Delta App placements and triggered emails for customers with upcoming departures within 10 days flying Delta One • Completed “Delta Air Lines Product Bootcamp Agile SAFe” training, enhancing knowledge and bringing recommendations to Delta Marketing Operations regarding best practices for project prioritization, planning iterations, and backlog management
Education
University of Pittsburgh School of Business
Bachelor's Degree - BS, Marketing & Digital Media
2016 — 2020
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Science - MS, Marketing Science & Business Analytics
2020 — 2022
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