Jacqueline Wright

About Jacqueline Wright

As a dynamic and innovative digital marketing professional, I\'m on a mission to revolutionize how brands connect with their audiences. With a Bachelor\'s degree in Communications and certificates in Public Relations and Deaf Studies from University of Cincinnati, I\'ve built a rock-solid foundation in effective communication strategies. But that\'s not all – my thirst for knowledge and a burning passion for pushing boundaries led me to pursue a Master\'s Degree in Marketing, accompanied by an Innovation Certificate. This blend of academic excellence and cutting-edge practices fuels my determination to stay ahead of the curve and explore groundbreaking approaches. Creativity Meets Strategy: Crafting Mesmerizing Campaigns Drawing on my strong technical background in graphic design, social media, and content management, I have the power to turn ideas into captivating realities. My marketing campaigns are more than just data – they are compelling stories that resonate with audiences and drive tangible results. With a laser focus on optimizing customer experiences, I take pride in developing strategies that not only meet objectives but exceed expectations. Proactive insights, metrics-driven analysis, and adaptive tactics form the backbone of my approach, making every campaign a resounding success. Fanning the Flames of Success: Igniting Brands\' Reach Effective marketing is more than just algorithms and spreadsheets – it\'s about igniting the spark that propels brands forward. I specialize in leveraging my expertise in vision alignment and strategic branding execution to elevate campaign reach, foster lead generation, and cultivate unwavering customer loyalty. Making Waves in Event Management When I\'m not devising awe-inspiring marketing campaigns, I\'m orchestrating memorable events that leave lasting impressions. With a keen eye for detail and unmatched organizational skills, I\'ve successfully managed a variety of events, creating seamless experiences that resonate with attendees and stakeholders alike. Ready to Collaborate? Let\'s Soar Together! If you\'re looking for a passionate marketing maven who thrives on creativity and embraces challenges, I\'m your go-to collaborator. Let\'s join forces to drive your brand\'s success to new heights through innovative strategies and unforgettable experiences.

Experience

1. Digital Marketing Manager

   Vertex Inc.

   Oct 2023 — Present

   Develop a strategy for display ads, paid search, and programmatic spending to reach the target audience and drive leads- Analyze the performance of paid programs and optimize tactics for higher yield results- Stay up to date with Google algorithm change review and related evolution of digital marketing strategy- Collaborate with stakeholders to develop new strategies targeted at increasing mobile Conversion Rate Optimization (CRO)- Support off-page optimization program development (e.g. back-linking strategies)- Provide input and SME in support of online user experience, hypothesis development for A/B testing programs and ongoing website visitor-to-lead conversion optimization- Close collaboration with marketing operations, social media, demand generation, and partner marketing teams- Management of vendors and agencies contracted for digital marketing support- Manage overall digital marketing budget strategy and ongoing budget optimization- KPI definition, marketing analytics reporting, and related ROI communication.

Education

• University of Cincinnati

  Bachelor’s Degree, Communication, General

  2011 — 2015

• University of Cincinnati

  Master of Science - MS, Marketing

  2020 — 2021