Jacqueline Graves

About Jacqueline Graves

Creative and business-savvy marketing communications professional with 20+ years of advanced experience across a broad range of marketing functions and industry segments. Proven ability to combine vision, innovation and solid business acumen with strong project management and leadership qualities to support brand initiatives, go-to-market efforts and product launches, positioning companies and products for success. Areas of expertise include:• Marketing Communications • Program Management• Strategic Planning• Broadcast Production• Digital & Traditional Advertising• Campaign Management• Branding• Cooperative Advertising• Community Outreach• Multicultural Marketing• SEO & Digital Marketing• Sponsorship Marketing• Speech Writing & Presentations• Verbal/Written Communication

Experience

1. Senior Marketing Strategist

   Summa Health

   Jan 2022 — Present · Akron, OH, US

   Marketing leader managing strategic marketing plans that support annual growth plans for healthcare service lines. Responsibilities involve oversight of strategic initiatives to attract, engage and convert leads. Partner with collaborative team leads to implement marketing plans.Sponsorship relationship management with corporate partnerships and development of annual activation planning.

Education

• The Ohio State University

  Bachelor of Arts (B.A.)

Skills

• Budget
• Creative Strategy
• Budgets
• Direct Mail
• Leadership
• Strategic Planning
• Advertising
• Editing
• Event Planning
• Direct Marketing
• Copywriting
• Marketing
• Public Relations
• Media Relations
• Corporate Branding
• Brand Management
• Marketing Strategy
• Project Management
• Advertising Management
• Marketing Communications
• Integrated Marketing
• Creative Direction