Jacqueline Hundley

About Jacqueline Hundley

I build search and paid media strategies that turn buyer intent into measurable pipeline. My work sits at the intersection of demand generation, search visibility, and emerging AI-driven discovery—helping Vertex show up wherever B2B buyers research and evaluate solutions.At Vertex, I’ve grown through roles spanning demand generation and search strategy across North America. I began managing demand generation and content syndication programs supporting the Salesforce pod before transitioning into a specialized role leading paid media and SEO strategy.Today, I lead intent-led, multi-channel search and media programs that balance paid and organic investment to drive both pipeline growth and marketing efficiency. My work spans traditional search engines, generative/AI search experiences, paid social, and B2B intent platforms such as LinkedIn and 6sense.I partner closely with content, field, solution marketing, marketing operations, and agency teams to translate performance data into clear strategy—optimizing campaigns, landing experiences, and search visibility to drive both immediate demand and long-term growth.Beyond marketing performance, I’m deeply committed to employee well-being, inclusion, and healthy organizational culture. I recently concluded a two-year term as Co-Lead of THRIVE, Vertex’s mental health and physical well-being Employee Resource Group, where I helped guide initiatives focused on awareness, balance, and resilience across the organization.Prior to serving as Co-Lead, I was Community Engagement Chair, partnering with employees and leadership to drive participation, programming, and meaningful connection. I’ve also contributed as a member of the Mindful Meeting Committee and the Cross-Functional Accountability Team, helping shape more intentional collaboration practices and shared ownership across teams.Across these roles, I’ve focused on translating empathy into action—creating space for open conversation while supporting initiatives that enable people to thrive. This experience reflects how I show up as a leader: committed to building environments where people can do their best work, feel supported, and grow—both professionally and personally.

Experience

1. Next Gen Search & Paid Media Marketing North America

   Vertex Inc.

   Jan 2026 — Present

   Lead North America paid media, SEO, and AI/GEO strategy, aligning campaigns to Demand Center rollout objectives and GTM priorities- Manage evergreen campaigns and Integrated Demand Program (IDP) themes, ensuring continuous pipeline generation and alignment to buyer journey stages- Activate multi-channel campaigns across search engines, paid social, and intent platforms (e.g, LinkedIn, 6sense), driving measurable engagement and leads- Drive continuous optimization through performance analysis, A/B testing, and CRO across ads, landing pages, CTAs, and generative formats- Partner with Marketing Operations, Content, and Agency teams to ensure attribution, budget pacing, compliance, and scalable execution- Monitor search engine and AI algorithm updates, translating changes into actionable campaign optimizations.

Education

• University of Cincinnati

  Bachelor’s Degree, Communication, General

  2011 — 2015

• University of Cincinnati

  Master of Science - MS, Marketing

  2020 — 2021