Jacqueline D.
Product Designer | AI-Driven Personalization | Conversion Optimization (CRO) | Ecommerce
- Role
- Product Designer at Ulta Beauty
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Jacqueline D.
Product Designer specializing in E-commerce, conversion optimization, and AI-driven personalization.I believe the best digital experiences focus on the intersection of user behavior and emerging tech. My approach to design is shaped by my career transition from nursing to UX, allowing me to bring a unique perspective on user empathy, rapid problem-solving, and advocacy for the users who are using our products.I have a background in UX research at Usertesting, I focus on bridging the gap between complex technology and intuitive user journeys. I have also led the design for AI-powered product discovery, turning a complex technology into an intuitive user journey. Let’s talk about how we can build better products, one pixel and prototype at a time!
Experience
Product Designer
Aug 2025 — Present · Las Vegas, NV, US
I led the end-to-end design of a personalization ecosystem focused on bridging experience between in-store interactions and digital experiences. I spearheaded the integration of AI-powered scanning technology that allows guests to instantly generate digital beauty profiles from physical photos. Additionally, I modernized the core Beauty Profile feature by creating educational tooltips to enhance usability and accessibility, and working alongside my team in the creation of custom skin and hair iconography. I focused on balancing innovative tech with human-centered design to ensure a cohesive and data-driven journey for our users.
Education
Touro University Nevada
Bachelor of Nursing, Registered Nursing/Registered Nurse
Google UX Design
Certification, UX Design
General Assembly
Computer Software Engineering
University of Nevada-Las Vegas
Bachelor's degree, Biology/Biological Sciences, General
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