Jacqueline Edelman

About Jacqueline Edelman

As a Senior Communications Manager, I have over 15 years of experience in creating and delivering compelling marketing messages across print and digital platforms. I specialize in brand creation, copywriting, public relations, and B2B and B2C content creation for various industries. My mission is to develop and maintain a clear, consistent voice and personality that embodies a brand and carrying that through to every aspect - from marketing to customer service. I collaborate with key executives and managers to strategize product positioning for vertical markets and facilitate public relations outreach and training to generate increased brand awareness. I also direct and implement social media strategy and content creation, resulting in a significant growth in traffic referrals and web page views. Additionally, I utilize SEO best practices, creative ideas, and analytical skills to optimize the online presence and performance of the brands I work with. Alt titles: Communications Virtuoso, Composer of Content & Maestro of Marketing You can view a portfolio of my work here:

Experience

1. Senior Communications Manager

   Fluidra North America

   Dec 2018 — Present · Carlsbad, CA, US

   Develop tone of voice and content guidelines for several brands and ensure messaging consistency and adherence Create written content for both digital and print marketing platforms Collaborate with key executives and managers to strategize product positioning for vertical markets Facilitate all public relations outreach and training to generate increased brand awareness through earned media channels Direct social media strategy and content creation for multiple platforms to interface with B2B and B2C markets resulting in a 437% increase in traffic referrals to the website Implement SEO rich copy yielding a 140% increase in web traffic referrals and page views to date Spearhead reputation management program to maintain and improve company’s reputation and positive image Mange and mentor a team of writers and provide content direction and career development

Education

• SUNY New Paltz

  B.A., Commnunications: Journalism, Public Relations, Studio Art

  1998 — 2002

• Long Island University, Southampton Campus

  M.F.A., English & Writing

  2002 — 2004