Jacqueline Cooper
VP of Marketing @ Duravent Group I Brand Strategist, Insight-Driven Marketer, Operational Excellence Expert
- Role
- VP of Marketing at Duravent Group
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Jacqueline Cooper
I am a passionate operations and marketing expert with the ability to maintain a view while also having the hands-on experience to dive into the trenches when necessary.My expertise spans local to global markets, specializing in brand marketing, channel marketing, and business operations. I have managed P & Ls for both small businesses and large brands, with revenues ranging from $4M to over $200MM.I thrive on challenges, excel in entrepreneurial environments, and am driven to exceed results and expectations. I prefer a workplace that values cross-functional collaboration and teamwork as integral parts of its corporate culture.
Experience
VP of Marketing
Jan 2026 — Present · Detroit, MI, US
Responsible for building and executing a comprehensive brand strategy, driving market awareness across all segments, and aligning marketing initiatives with corporate objectives. Develop and lead marketing strategies for both new acquisitions and organic growth initiatives while delivering measurable ROI on all marketing investments through data-driven decision-making. Establish clear KPIs, optimize marketing spend across channels, and oversee product launch campaigns. Partner closely with executive leadership to ensure marketing strategy supports corporate goals, build thought leadership and industry credibility, and manage all aspects of brand development and customer communications.
Education
University of Missouri-Saint Louis
MBA
University of Missouri-Columbia
Advertising
Skills
- Marketing Research
- Creative Strategy
- Brand Architecture
- Graphic Design
- Market Research
- Integrated Marketing
- Public Relations
- Sem
- Multi-Channel Marketing
- Product Marketing
- Business-to-Business (B2b)
- Copywriting
- Product Development
- Market Planning
- Competitive Analysis
- Creative Direction
- Advertising
- Customer Insight
- Marketing Communications
- Strategy
- E-Commerce
- Trade Marketing
- Brand Management
- Marketing Strategy
- Marketing
- Digital Marketing
- Marketing Management
- Market Analysis
- Email Marketing
- Digital Strategy
- P&L Management
- B2b
- Direct Marketing
- Product Launch
- Brand Development
- Segmentation
- Social Media Marketing
- Online Marketing
- Online Advertising
- Management
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