Jacqueline Murphy

About Jacqueline Murphy

I have more than 10 years of experience in digital and traditional media, helping corporations, foundations, and non-profit campaigns tell their stories effectively, recruit new advocates to their cause, and cultivate communities ready to act. With a passion for out-of-the-box thinking, I specialize in developing integrated content marketing and advocacy programs, including creative strategy, analytics, paid media, customer care and community management.

Experience

1. Senior Director of Digital Marketing Strategy & Innovation

   Planned Parenthood Federation of America

   Sep 2022 — Present · Washington, DC, US

   Responsible for developing the longer term digital marketing strategy, including channel research and expansion, piloting new digital engagement platforms and blending the owned, paid, and earned digital media strategies to improved digital engagement and fundraising.Identifies emerging channels and platforms for innovation and makes the case for program investments and evaluation. This includes opportunities within the web3 / metaverse for supporter acquisition and engagement.

Education

• University of Amsterdam

  Philosophy

  2009 — 2009

• The Johns Hopkins University

  Bachelor of Arts, Philosophy, Economics

  2006 — 2010

Skills

• Politics
• Program Management
• Blogging
• Research
• Leadership
• Community Outreach
• Community Development
• Social Networking
• Social Media Marketing
• Editing
• Event Planning
• Journalism
• Social Media
• Marketing
• Public Relations
• Media Relations
• Management
• Government
• Nonprofits
• Fundraising
• Public Speaking
• Strategic Communications
• Facebook
• Digital Strategy
• Press Releases