Jacqueline Dion

About Jacqueline Dion

I\'m a Senior Manager of Creative Marketing with over 15 years of experience leading integrated marketing campaigns, brand-defining creative projects, and channel marketing programs for industry leading brands.I\'m known for building two best-in-class in-house agencies, iconic brand experiences, and award-winning creatives through collaborative partnerships with account managers, creatives, producers, partner agencies, vendors, and key product, sales, and marketing stakeholders.I\'m a creative and strategic decision maker with proven success in growing global divisions from the ground up, assembling the right teams and resources, coordinating all logistics and workflows respective of timelines and budgets, and influencing all levels of organizations.

Experience

1. Senior Manager, Project Management

   Mattel, Inc.

   Sep 2024 — Present · Los Angeles, CA, US

   Brought into the newly formed Integrated Marketing Communications (IMC) organization to build operational foundations, define the project management discipline, and scale an internal agency model spanning brand, creative, and go-to-market teams. Lead a 13-person, multi-level team (10 Project Managers, 3 Coordinators) delivering omnichannel global campaigns and brand creative projects across 15 priority brands. Oversee workflow architecture, organizational design, early-stage resource planning frameworks, and integration across Creative, Account, Media, PR, Influencer, Production, and Social teams. Partner closely with IMC leadership to shape PMO scope, establish scalable systems, and drive faster decision-making, stronger alignment, and a more operationally mature organization.

Education

• Wharton Executive Education

  Marketing Master Class

• Boston College

  Bachelor of Arts - BA, Human Development, History

• Boston College

  Master of Arts - MA, Higher Education Administration

Skills

• Marketing
• Visual Merchandising
• Global Channel Management
• Point of Purchase
• Account Management
• Sales Operations
• Retail Marketing
• Channel Sales
• Customer Experience
• Shopper Marketing
• Project Management
• Consumer Goods
• Sales