Jacqueline Borrego
Public Relations Coordinator at Benefit Cosmetics
- Role
- Public Relations Coordinator at Benefit Cosmetics
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jacqueline Borrego
PR and marketing specialist with 6+ years of industry experience and a passion for communication & brand building in beauty, skincare and wellness. Enthusiastic about storytelling and fostering authentic relationships with beauty media, celeb MUAs/VIPs and influencers, in addition to executing digital communications campaigns for key product launches and always-on brand activations.
Experience
Public Relations Coordinator
Aug 2022 — Present · San Francisco, CA, US
Drives strategic media outreach to secure top-tier press coverage for key launches and activations, enhancing brand credibility and expanding Benefit’s share of voice, delivering 75B+ impressions annually (+11% YoY)• Executes and organizes 10+ press and VIP events annually, ensuring all logistics and details are managed effectively in partnership with PR Manager & Brand Marketing team• Works cross-functionally to ensure PR strategies for product launches are aligned with other teams across Social, Influencer, Brand, and Retailer teams• Leads makeup artist relations and celebrity outreach by strategically coordinating product seeding and gifting, strengthening our VIP community and fostering new relationships on behalf of the brand. This effort has driven significant brand visibility, generating 14M impressions and over $2M in EMV through earned social placements, organic editorial features & celeb mentions, including Chappell Roan with Roller Lash, Rosalia with Benetint, Lizzo with Precisely, My Brow Pencil and Simone Biles with Precisely, My Brow Detailer during the 2024 Olympics• Strategically negotiates celebrity VIP red carpet sponsorships between makeup artists and talent agencies, ensuring timely execution, partnership and impactful brand representation. Recent high-profile collaborations include Simone Biles & MUA Ashley Stewart for the 2025 Met Gala, Cynthia Erivo & MUA Joanna Simkin for the 2025 Golden Globes, Ayo Edebiri & MUA Dana Delaney for the 2024 Golden Globes, and Ellie Goulding & MUA Janice Daoud for the 2024 Grammys • Drafts media award submissions on a monthly basis, securing 32 award wins for Benefit in 2024 (+23% YoY)• Tracks PR program performance, compiling reports via Tribe Dynamics & producing bi-weekly campaign recaps to measure success, KPIs & provide actionable insights for future campaigns• Manages product inventory and sample allocation, ensuring efficient distribution for press, celeb MUA & VIP outreach/mailers
Education
Skyline College
Associate of Arts (A.A.), Communication Studies
University of San Francisco
Bachelor’s Degree, Communication Studies, emphasis in Public Relations
Skills
- Survey Design
- Blogging
- Research
- Marketing Material Creation
- Hootsuite
- Microsoft Office
- Communication
- Community Outreach
- Spss
- Qualtrics
- Writing
- Market Research
- Social Media Marketing
- Interpersonal Communication
- Event Planning
- Facilitation
- Adobe Photoshop
- Squarespace
- Wordpress
- Social Media
- Marketing
- Nonprofits
- Community Engagement
- Public Speaking
- Newsletters
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